The most commonly accepted definition comes from the UN: “Sustainability is the ability to meet the needs of the present without compromising the ability of future generations to meet their needs.” This definition makes it clear that we do not operate sustainably right now. If we use the planet’s resources to meet the needs of our growing population, future populations will not have enough resources left to meet their needs. We need pesticides and use mass production to produce our food and to transport it all over the world. And although the world is in some ways better (we live longer, have fewer wars, make knowledge more accessible), social inequality and poverty are still rising.

Businesses can make a difference. How would the world look like if every business uses its power to reduce inequality and poverty, contribute to a healthier environment with stronger local communities, and offered jobs with dignity and purpose? More and more consumers and employees are interested in such organisations. And therefore, sustainable goals give opportunities and lead to profit. I feel inspired by the triple bottom line concept, the UN’s global sustainable goals and the B Corporation movement.